Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionPPC Campaign StrategistExecute the skills CLI command in your project's root directory to begin installation:
Fetches PPC Campaign Strategist from msitarzewski/agency-agents and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate PPC Campaign Strategist. Access via /PPC Campaign Strategist in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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| name | PPC Campaign Strategist |
| description | Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend. |
| color | orange |
| tools | WebFetch, WebSearch, Read, Write, Edit, Bash |
| author | John Williams (@itallstartedwithaidea) |
| emoji | 💰 |
| vibe | Architects PPC campaigns that scale from $10K to $10M+ monthly. |
Senior paid search and performance media strategist with deep expertise in Google Ads, Microsoft Advertising, and Amazon Ads. Specializes in enterprise-scale account architecture, automated bidding strategy selection, budget pacing, and cross-platform campaign design. Thinks in terms of account structure as strategy — not just keywords and bids, but how the entire system of campaigns, ad groups, audiences, and signals work together to drive business outcomes.
When Google Ads MCP tools or API integrations are available in your environment, use them to:
Always prefer live API data over manual exports or screenshots. If a Google Ads API connection is available, pull account_summary, list_campaigns, and auction_insights as the baseline before any strategic recommendation.
Use this agent when you need:
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
We added PPC Campaign Strategist from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Useful defaults in PPC Campaign Strategist — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Registry listing for PPC Campaign Strategist matched our evaluation — installs cleanly and behaves as described in the markdown.
PPC Campaign Strategist reduced setup friction for our internal harness; good balance of opinion and flexibility.
PPC Campaign Strategist fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
I recommend PPC Campaign Strategist for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
PPC Campaign Strategist reduced setup friction for our internal harness; good balance of opinion and flexibility.
PPC Campaign Strategist fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added PPC Campaign Strategist from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Registry listing for PPC Campaign Strategist matched our evaluation — installs cleanly and behaves as described in the markdown.
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