HubSpot is a CRM and marketing automation platform that helps businesses manage their sales, marketing, and customer service efforts. It's used by marketing and sales teams to attract leads, nurture them into customers, and provide customer support.
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Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionhubspotExecute the skills CLI command in your project's root directory to begin installation:
Fetches hubspot from membranedev/application-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate hubspot. Access via /hubspot in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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HubSpot is a CRM and marketing automation platform that helps businesses manage their sales, marketing, and customer service efforts. It's used by marketing and sales teams to attract leads, nurture them into customers, and provide customer support.
Official docs: https://developers.hubspot.com/
Use action names and parameters as needed.
This skill uses the Membrane CLI to interact with HubSpot. Membrane handles authentication and credentials refresh automatically — so you can focus on the integration logic rather than auth plumbing.
Install the Membrane CLI so you can run membrane from the terminal:
npm install -g @membranehq/cli
membrane login --tenant
A browser window opens for authentication.
Headless environments: Run the command, copy the printed URL for the user to open in a browser, then complete with membrane login complete <code>.
membrane search hubspot --elementType=connector --json
Take the connector ID from output.items[0].element?.id, then:
membrane connect --connectorId=CONNECTOR_ID --json
The user completes authentication in the browser. The output contains the new connection id.When you are not sure if connection already exists:
membrane connection list --json
If a HubSpot connection exists, note its connectionIdWhen you know what you want to do but not the exact action ID:
membrane action list --intent=QUERY --connectionId=CONNECTION_ID --json
This will return action objects with id and inputSchema in it, so you will know how to run it.
| Name | Key | Description |
|---|---|---|
| List Contacts | list-contacts | Retrieve a list of contacts from HubSpot with optional filtering by properties and associations. |
| List Companies | list-companies | Retrieve a list of companies from HubSpot with optional filtering by properties and associations. |
| List Deals | list-deals | Retrieve a list of deals from HubSpot with optional filtering by properties and associations. |
| List Tickets | list-tickets | Retrieve a list of tickets from HubSpot with optional filtering. |
| List Tasks | list-tasks | List all tasks with optional filtering and pagination |
| List Notes | list-notes | List all notes with optional filtering and pagination |
| Get Contact | get-contact | Retrieve a single contact by ID or email from HubSpot. |
| Get Company | get-company | Retrieve a single company by ID from HubSpot. |
| Get Deal | get-deal | Retrieve a single deal by ID from HubSpot. |
| Get Ticket | get-ticket | Retrieve a single ticket by ID from HubSpot. |
| Get Task | get-task | Get a task by its ID |
| Get Note | get-note | Get a note by its ID |
| Create Contact | create-contact | Create a new contact in HubSpot with specified properties and optional associations. |
| Create Company | create-company | Create a new company in HubSpot with specified properties and optional associations. |
| Create Deal | create-deal | Create a new deal in HubSpot with specified properties and optional associations. |
| Create Ticket | create-ticket | Create a new ticket in HubSpot with specified properties. |
| Create Task | create-task | Create a new task in HubSpot |
| Create Note | create-note | Create a new note in HubSpot |
| Update Contact | update-contact | Update an existing contact's properties in HubSpot. |
| Update Company | update-company | Update an existing company's properties in HubSpot. |
membrane action run --connectionId=CONNECTION_ID ACTION_ID --json
To pass JSON parameters:
membrane action run --connectionId=CONNECTION_ID ACTION_ID --json --input "{ \"key\": \"value\" }"
When the available actions don't cover your use case, you can send requests directly to the HubSpot API through Membrane's proxy. Membrane automatically appends the base URL to the path you provide and injects the correct authentication headers — including transparent credential refresh if they expire.
membrane request CONNECTION_ID /path/to/endpoint
Common options:
| Flag | Description |
|---|---|
-X, --method |
HTTP method (GET, POST, PUT, PATCH, DELETE). Defaults to GET |
-H, --header |
Add a request header (repeatable), e.g. -H "Accept: application/json" |
-d, --data |
Request body (string) |
--json |
Shorthand to send a JSON body and set Content-Type: application/json |
--rawData |
Send the body as-is without any processing |
--query |
Query-string parameter (repeatable), e.g. --query "limit=10" |
--pathParam |
Path parameter (repeatable), e.g. --pathParam "id=123" |
membrane action list --intent=QUERY (replace QUERY with your intent) to find existing actions before writing custom API calls. Pre-built actions handle pagination, field mapping, and edge cases that raw API calls miss.Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
mattpocock/skills
Registry listing for hubspot matched our evaluation — installs cleanly and behaves as described in the markdown.
Solid pick for teams standardizing on skills: hubspot is focused, and the summary matches what you get after install.
Solid pick for teams standardizing on skills: hubspot is focused, and the summary matches what you get after install.
hubspot is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Useful defaults in hubspot — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added hubspot from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
We added hubspot from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Keeps context tight: hubspot is the kind of skill you can hand to a new teammate without a long onboarding doc.
I recommend hubspot for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
hubspot fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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