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seo-local-business

Complete SEO setup for local Australian business websites with meta tags, structured data, and sitemaps.

jezweb/claude-skillsUpdated Apr 8, 2026

Works with

Claude CodeCursorClineWindsurfCodexGooseGitHub CopilotZed

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Install Skill

Run in your terminal

$npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business

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What it does

  • Generates full <head> section with meta tags, Open Graph, Twitter Cards, and geo-location tags optimized for Australian businesses

  • Produces JSON-LD schemas for LocalBusiness, Service, and FAQ pages with Australian phone formatting (+61), ABN support, and suburb-based service areas

  • Creates robots.txt and sitemap.xml files populated with all site pages

  • Includes title and met

Category

Marketing

Last updated

Apr 8, 2026

Installation Guide

How to use seo-local-business on Cursor

AI-first code editor with Composer

1

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

  • ›Cursor installed and configured on your machine
  • ›Node.js 16+ with npm — verify with node --version
  • ›Active project directory where you want to add seo-local-business
2

Run the install command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business

Fetches seo-local-business from jezweb/claude-skills and configures it for Cursor.

3

Select Cursor when prompted

The CLI shows a list of agents. Use arrow keys and space to select Cursor:

◆ Which agents do you want to install to?
│
│ ── Universal (.agents/skills) ────────────────
│ · Cline · Codex · Goose · Windsurf
│ ●Cursor(selected)
│ · Cursor · Aider · Continue
4

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/seo-local-business

Restart Cursor to activate seo-local-business. Access via /seo-local-business in your agent's command palette.

⚠

Security Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.

›View source on GitHub›Skills CLI docs›About Cursor›What are agent skills?

Documentation

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

  1. Complete <head> section with meta tags, Open Graph, Twitter Cards
  2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
  3. robots.txt
  4. sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Required Optional
Business name ABN
Primary service Opening hours
Location (city/suburb) Social media URLs
Phone number Price range
Website URL Service areas (suburbs)
Business description GPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  <!-- Primary Meta Tags -->
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  <!-- Canonical URL -->
  <link rel="canonical" href="{{CANONICAL_URL}}">

  <!-- Open Graph / Facebook -->
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  <!-- Twitter -->
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  <!-- Geo Tags (Local SEO) -->
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  <!-- Favicons -->
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  <!-- Structured Data -->
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

Page Pattern Example
Homepage Brand - Tagline Newcastle Plumbing - 24/7 Emergency Service
Service Service in Location | Brand Hot Water Repairs Newcastle | ABC Plumbing
About About Us | Brand About Us | ABC Plumbing Newcastle
Contact Contact | Brand Contact Us | ABC Plumbing Newcastle

Meta description patterns (150-160 chars):

Page Pattern
Homepage [USP]. [Service] in [Location]. [CTA]. Call [phone].
Service Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.
About [X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].
Contact Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

Subtype Use for
Plumber Plumbing services
Electrician Electrical services
RoofingContractor Roofing
HVACBusiness Air conditioning/heating
AutoRepair Mechanics
BeautySalon Hair/beauty
Dentist Dental practices
LegalService Law firms
AccountingService Accountants
RealEstateAgent Real estate
Restaurant Restaurants/cafes
BarOrPub Pubs/bars
Hotel Accommodation
Store Retail shops
ProfessionalService Generic professional

LocalBusiness schema properties:

Property Required Notes
@type Yes LocalBusiness or subtype from above
name Yes Business name as shown to customers
image Yes Primary business image or logo
description Yes 1-2 sentence business description
@id Yes Unique ID, use {url}/#organization
url Yes Website homepage URL
telephone Yes International format: +61-2-4900-1234
address Yes PostalAddress (see below)
email Recommended Primary contact email
priceRange Recommended $ to $$$$
geo Recommended GeoCoordinates: latitude/longitude
openingHoursSpecification Recommended See hours format below
areaServed Recommended Cities/suburbs served
sameAs Recommended Social media profile URLs
taxID Optional ABN for Australian businesses
logo Optional Business logo URL
foundingDate Optional ISO 8601 date
paymentAccepted Optional e.g. "Cash, Credit Card, EFTPOS"
currenciesAccepted Optional AUD

PostalAddress:

Property Example
streetAddress 123 Hunter Street
addressLocality Newcastle
addressRegion NSW
postalCode 2300
addressCountry AU

Example:

{
  "@context": "https://schema.org"

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Use Cases

Task Automation & Efficiency

Automate repetitive workflows and reduce manual effort

Example

Generate reports, summarize documents, draft communications

✓

Save 3-5 hours per week on routine tasks

Knowledge Enhancement

Learn new skills, understand complex topics, get expert guidance

Example

Explain concepts, provide examples, suggest learning resources

✓

Accelerate learning and skill development by 2x

Quality Improvement

Enhance output quality through reviews, suggestions, and refinements

Example

Review drafts, suggest improvements, catch errors

✓

Improve work quality by 30-40% with less effort

Implementation Guide

Prerequisites

  • ›Claude Desktop or compatible AI client with skill support
  • ›Clear understanding of task or problem to solve
  • ›Willingness to iterate and refine outputs

Time Estimate

15-45 minutes depending on use case complexity

Steps

  1. 1Install skill using provided installation command
  2. 2Test with simple use case relevant to your work
  3. 3Evaluate output quality and relevance
  4. 4Iterate on prompts to improve results
  5. 5Integrate into regular workflow if valuable

Common Pitfalls

  • ⚠Expecting perfect results without iteration
  • ⚠Not providing enough context in prompts
  • ⚠Using skill for tasks outside its intended scope
  • ⚠Accepting outputs without review and validation

Best Practices

✓ Do

  • +Start with clear, specific prompts
  • +Provide relevant context and constraints
  • +Review and refine all outputs before using
  • +Iterate to improve output quality
  • +Document successful prompt patterns

✗ Don't

  • −Don't use without understanding skill limitations
  • −Don't skip validation of outputs
  • −Don't share sensitive information in prompts
  • −Don't expect skill to replace human judgment

💡 Pro Tips

  • ★Be specific about desired format and style
  • ★Ask for multiple options to choose from
  • ★Request explanations to understand reasoning
  • ★Combine AI efficiency with human expertise

When to Use This

✓ Use when

Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.

✗ Avoid when

Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.

Learning Path

  1. 1Familiarize yourself with skill capabilities and limitations
  2. 2Start with low-risk, non-critical tasks
  3. 3Progress to more complex and valuable use cases
  4. 4Build expertise through regular use and experimentation

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Reviews

4.5★★★★★63 reviews
  • D
    Daniel White★★★★★Dec 20, 2024

    Registry listing for seo-local-business matched our evaluation — installs cleanly and behaves as described in the markdown.

  • Y
    Yusuf Patel★★★★★Dec 12, 2024

    Solid pick for teams standardizing on skills: seo-local-business is focused, and the summary matches what you get after install.

  • K
    Kofi Rahman★★★★★Dec 12, 2024

    seo-local-business is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • Z
    Zaid Liu★★★★★Nov 11, 2024

    Useful defaults in seo-local-business — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • A
    Aditi Li★★★★★Nov 11, 2024

    Keeps context tight: seo-local-business is the kind of skill you can hand to a new teammate without a long onboarding doc.

  • Z
    Zaid Zhang★★★★★Nov 3, 2024

    We added seo-local-business from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • A
    Aanya Jain★★★★★Nov 3, 2024

    seo-local-business reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • A
    Aditi Martinez★★★★★Oct 22, 2024

    seo-local-business fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • K
    Kofi Harris★★★★★Oct 22, 2024

    Registry listing for seo-local-business matched our evaluation — installs cleanly and behaves as described in the markdown.

  • M
    Meera Perez★★★★★Oct 2, 2024

    I recommend seo-local-business for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.

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