Social Writer

Create platform-optimized social media content that sounds human, drives engagement, and builds audience.

Quick Navigation

Topic	Reference
X Single Posts	x-posts.md
X Threads	x-threads.md
X Content Strategy	x-strategy.md
Hook Patterns	hooks.md
LinkedIn	linkedin.md
Threads & Instagram	threads-instagram.md
Facebook	facebook.md
AI Writing Avoidance	ai-avoidance.md
Style Guide	style-guide.md
Technical Blog Styles	technical-styles.md

Platform Quick Reference

Platform	Limit	Best Length	Hashtags	Key Rule
X	280 chars	230-280	1-2 max	Hook in first line, use full space
LinkedIn	3,000 chars	1,300	3-5	Hook before "see more"
Threads	500 chars	400-500	None	Conversational, no hashtags
Instagram	2,200 chars	Varies	5-15	Visual-first, line breaks
Facebook	Unlimited	<250	2-3	Community, engagement

Content Type Router

What are you creating?
│
├─ X?
│   ├─ Single insight/observation → x-posts.md
│   ├─ Multi-part story/tutorial → x-threads.md
│   └─ Content planning → x-strategy.md
│
├─ LinkedIn → linkedin.md
│   └─ Professional, B2B, thought leadership
│
├─ Threads/Instagram → threads-instagram.md
│   └─ Conversational, authentic, visual
│
├─ Facebook → facebook.md
│   └─ Community, engagement, events
│
└─ Technical blog → technical-styles.md
    ├─ Karpathy style (conversational, personal)
    └─ Deep technical (opinion-forward, contrarian)

Writing Workflow

1. Select Platform & Format

Choose based on:

• Audience: Where do they spend time?
• Content depth: Quick insight vs deep dive
• Goal: Engagement, education, announcement

2. Load Style Reference

Before writing:

1. Read platform-specific guide
2. Read ai-avoidance.md — critical for human voice
3. Read style-guide.md for tone

3. Draft Content

Apply platform constraints from start. Style informs structure.

4. Quality Check

Run through checklist below before posting.

Universal Quality Checklist

Voice

• Sounds like a person, not AI?
• Zero banned words (delve, unleash, harness, leverage)?
• Zero em-dashes (—)?
• Contractions used naturally?

Specificity

• Includes names, numbers, tools, dates?
• Concrete examples, not hypotheticals?
• Would I bookmark this if someone else wrote?

Structure

• Hook in first line?
• Sentence lengths vary (5-40 words)?
• Each paragraph/tweet can stand alone?

Value

• Teaches something specific?
• Actionable today?
• From real experience?

X Quick Start

Single Post Pattern

[Hook - stop the scroll]

[Context or specific detail]

[Insight or learning]

[Optional: engagement question]

Example:

Shipped curation v1 for agents.foo today.

Discovery is way harder than app stores. Agents are conversations, not static features.

Had to rebuild around context matching instead of keyword search.

Thread Pattern

1/N [Bold hook - main insight] 👇

2/N [Context or setup]

3-N/N [Key points, one per tweet]

N/N [Summary + CTA]

Rules:

• First tweet MUST end with 👇 or 🧵 to signal thread
• Use N/M numbering (1/7, 2/7... 7/7)
• Each tweet must stand alone
• Max 5-7 tweets (longer = blog post)

High-Engagement Content Patterns

Pattern	Structure	Best For
Shipped X, Learned Y	What shipped + key learning + why it matters	Project updates
How to X	Problem + steps + key insight	Tutorials
Problem → Solution	Problem + failed attempts + what worked	Case studies
Contrarian	Popular belief + why wrong + your evidence	Thought leadership
Tool Recommendation	Tool + specific benefit + real example	Resources

Content Selection: What to Share

Always Share ✓

• Shipped work + learnings
• Non-obvious insights
• Tool recommendations with specifics
• Solutions to common problems

Skip ✗

• Generic progress updates
• Plans before execution
• Obvious observations
• Engagement bait ("RT if you agree")
• Vague hype

Critical Prohibitions

• Do not use words: delve, unleash, harness, leverage, robust, seamless, game-changer, unlock
• Do not use em-dashes (—) anywhere
• Do not use "It's not X, it's Y" pattern
• Do not ask for engagement ("RT if you agree", "What do you think?")
• Do not use formal transitions (Furthermore, Moreover, Additionally)
• Do not write uniform sentence lengths
• Do not skip the hook

Links

• ai-avoidance.md — Most important, read first
• hooks.md — Hook patterns with examples
• x-strategy.md — What to share