Optimize post-signup user activation and time-to-value through structured onboarding flows.
Works with
Defines activation metrics and \"aha moments\" specific to your product type, then maps the fastest path from signup to first value
Provides templates for onboarding checklists, empty states, and guided tours designed to reduce friction and guide users to core features
Includes trigger-based email coordination strategies to reinforce in-app actions and re-engage stalled users across days 1, 3,
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versiononboarding-croExecute the skills CLI command in your project's root directory to begin installation:
Fetches onboarding-cro from coreyhaines31/marketingskills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate onboarding-cro. Access via /onboarding-cro in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead to long-term retention.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
Remove every step between signup and experiencing core value.
Focus first session on one successful outcome. Save advanced features for later.
Interactive > Tutorial. Doing the thing > Learning about the thing.
Show advancement. Celebrate completions. Make the path visible.
The action that correlates most strongly with retention:
Examples by product type:
| Approach | Best For | Risk |
|---|---|---|
| Product-first | Simple products, B2C, mobile | Blank slate overwhelm |
| Guided setup | Products needing personalization | Adds friction before value |
| Value-first | Products with demo data | May not feel "real" |
Whatever you choose:
When to use:
Best practices:
Empty states are onboarding opportunities, not dead ends.
Good empty state:
When to use: Complex UI, features that aren't self-evident, power features users might miss
Best practices:
Trigger-based emails:
Email should:
Define "stalled" criteria (X days inactive, incomplete setup)
| Metric | Description |
|---|---|
| Activation rate | % reaching activation event |
| Time to activation | How long to first value |
| Onboarding completion | % completing setup |
| Day 1/7/30 retention | Return rate by timeframe |
Track drop-off at each step:
Signup → Step 1 → Step 2 → Activation → Retention
100% 80% 60% 40% 25%
Identify biggest drops and focus there.
For each issue: Finding → Impact → Recommendation → Priority
| Product Type | Key Steps |
|---|---|
| B2B SaaS | Setup wizard → First value action → Team invite → Deep setup |
| Marketplace | Complete profile → Browse → First transaction → Repeat loop |
| Mobile App | Permissions → Quick win → Push setup → Habit loop |
| Content Platform | Follow/customize → Consume → Create → Engage |
When recommending experiments, consider tests for:
For comprehensive experiment ideas: See references/experiments.md
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
mattpocock/skills
Registry listing for onboarding-cro matched our evaluation — installs cleanly and behaves as described in the markdown.
Keeps context tight: onboarding-cro is the kind of skill you can hand to a new teammate without a long onboarding doc.
onboarding-cro reduced setup friction for our internal harness; good balance of opinion and flexibility.
onboarding-cro fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
onboarding-cro is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
I recommend onboarding-cro for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
onboarding-cro reduced setup friction for our internal harness; good balance of opinion and flexibility.
I recommend onboarding-cro for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
onboarding-cro is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
onboarding-cro fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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