Comprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versiongoogle-ads-managerExecute the skills CLI command in your project's root directory to begin installation:
Fetches google-ads-manager from claude-office-skills/skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate google-ads-manager. Access via /google-ads-manager in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Comprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.
This skill covers:
Account
├── Campaign 1: Brand
│ ├── Ad Group: Brand Terms
│ │ ├── Keywords: [brand name], [brand + product]
│ │ └── Ads: 3-5 RSAs
│ └── Ad Group: Brand + Competitor
│ ├── Keywords: [brand vs competitor]
│ └── Ads: 3-5 RSAs
│
├── Campaign 2: Non-Brand - Search
│ ├── Ad Group: Product Category A
│ │ ├── Keywords: [category keywords]
│ │ └── Ads: 3-5 RSAs
│ ├── Ad Group: Product Category B
│ └── Ad Group: Problem/Solution
│
├── Campaign 3: Competitor
│ ├── Ad Group: Competitor A
│ └── Ad Group: Competitor B
│
└── Campaign 4: Performance Max
└── Asset Groups: [Images, Videos, Headlines, Descriptions]
campaign:
name: "[Product] - Search - Non-Brand"
type: SEARCH
budget:
amount: 100 # daily
delivery: STANDARD
bidding:
strategy: TARGET_CPA # or MAXIMIZE_CONVERSIONS
target_cpa: 50
targeting:
locations: [US, CA, UK]
languages: [en]
audiences:
- in_market: "Business Software"
- custom_intent: "project management tools"
networks:
search: true
display: false
partners: false
schedule:
days: [MON, TUE, WED, THU, FRI]
hours: "8:00-20:00"
timezone: "America/New_York"
ad_rotation: OPTIMIZE
negative_keywords:
campaign_level:
- free
- cheap
- download
- jobs
- salary
keyword_types:
brand:
examples: ["[brand name]", "[brand] login", "[brand] pricing"]
intent: navigational
expected_cpc: low
priority: high
competitor:
examples: ["[competitor] alternative", "[competitor] vs"]
intent: commercial
expected_cpc: medium-high
priority: medium
product:
examples: ["project management software", "task tracking tool"]
intent: commercial
expected_cpc: high
priority: high
problem:
examples: ["how to manage remote team", "track project deadlines"]
intent: informational/commercial
expected_cpc: medium
priority: medium
long_tail:
examples: ["best project management tool for small teams"]
intent: commercial
expected_cpc: medium
priority: high (high intent)
research_steps:
1. seed_keywords:
sources:
- brainstorm: core product terms
- competitor: analyze competitor ads
- customer: survey/interview terms
- support: common questions
2. expand_with_tools:
google_keyword_planner:
- get_ideas: from seed keywords
- filter: by volume, competition, CPC
other_tools:
- semrush: competitor keywords
- ahrefs: organic keywords to target
- answerthepublic: question keywords
3. group_keywords:
method: SKAG or themed groups
max_per_group: 15-20
criteria: same intent, similar landing page
4. match_types:
broad_match: discovery, high volume
phrase_match: balanced reach/relevance
exact_match: high intent, control
5. negative_keywords:
identify: irrelevant search terms
levels: campaign, ad group, account
ad_group: "Project Management Software"
theme: product_category
keywords:
exact_match:
- [project management software]
- [project management tool]
- [pm software]
phrase_match:
- "project management software"
- "best project management"
- "project tracking software"
broad_match:
- project management platform
- team project software
negative_keywords:
- free
- open source
- template
- excel
- certification
rsa_requirements:
headlines:
count: 15 (min 3)
max_chars: 30
pin_strategy:
position_1: keyword/benefit headline
position_2: value prop/differentiator
position_3: CTA
descriptions:
count: 4 (min 2)
max_chars: 90
display_path:
parts: 2
max_chars: 15 each
headline_templates:
keyword_headlines: # Pin to Position 1
- "{Keyword} Software"
- "Best {Keyword} Tool"
- "#1 {Keyword} Platform"
- "{Keyword} for Teams"
benefit_headlines:
- "Save 10+ Hours/Week"
- "Boost Productivity 40%"
- "Manage Projects Easily"
- "Never Miss Deadlines"
trust_headlines:
- "Trusted by 50,000+ Teams"
- "4.8★ on G2 & Capterra"
- "Award-Winning Software"
- "Enterprise-Grade Security"
cta_headlinesPrerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
claude-office-skills/skills
claude-office-skills/skills
claude-office-skills/skills
kostja94/marketing-skills
ailabs-393/ai-labs-claude-skills
kostja94/marketing-skills
google-ads-manager has been reliable in day-to-day use. Documentation quality is above average for community skills.
Useful defaults in google-ads-manager — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
google-ads-manager is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Registry listing for google-ads-manager matched our evaluation — installs cleanly and behaves as described in the markdown.
google-ads-manager fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Registry listing for google-ads-manager matched our evaluation — installs cleanly and behaves as described in the markdown.
Solid pick for teams standardizing on skills: google-ads-manager is focused, and the summary matches what you get after install.
I recommend google-ads-manager for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Keeps context tight: google-ads-manager is the kind of skill you can hand to a new teammate without a long onboarding doc.
Solid pick for teams standardizing on skills: google-ads-manager is focused, and the summary matches what you get after install.
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