Revitalize declining content by identifying outdated information and strategic refresh opportunities.
Works with
Analyzes content freshness, performance trends, and competitive gaps to prioritize refresh candidates by ROI
Identifies specific updates needed: outdated statistics, missing topics, broken links, and SEO optimization gaps
Includes CORE-EEAT quick assessment to focus refresh effort on weakest content dimensions
Provides GEO enhancement guidance during refresh for improved AI citati
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncontent-refresherExecute the skills CLI command in your project's root directory to begin installation:
Fetches content-refresher from aaron-he-zhu/seo-geo-claude-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate content-refresher. Access via /content-refresher in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Submit your Claude Code skill and start earning
Automate repetitive workflows and reduce manual effort
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Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
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Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
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Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh System Mode: This optimization skill follows the shared Skill Contract and State Model.
This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.
System role: Optimization layer skill. It turns weak pages, structures, and technical issues into prioritized repair work.
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs a diagnosis or repair plan that should feed directly into remediation work, not just a one-time opinion.
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Find content on [domain] that needs refreshing
Which of my blog posts have lost the most traffic?
Refresh this article for [current year]: [URL/content]
Update this content to outrank [competitor URL]: [your URL]
Create a content refresh strategy for [domain/topic]
Expected output: a scored diagnosis, prioritized repair plan, and a short handoff summary ready for memory/audits/.
memory/audits/.memory/open-loops.md and memory/decisions.md.Next Best Skill below when the repair path is clear.See CONNECTORS.md for tool category placeholders.
With ~~analytics + ~~search console + ~~SEO tool connected: Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.
With manual data only: Ask the user to provide:
Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.
When a user requests content refresh help:
CORE-EEAT Quick Score — Identify Weak Dimensions
Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark
### CORE-EEAT Quick Assessment
**Content**: [title or URL]
**Content Type**: [type]
Rapidly score each dimension (estimate 0-100):
| Dimension | Quick Score | Key Weakness | Refresh Priority |
|-----------|-----------|--------------|-----------------|
| C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |
| T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |
**Weakest Dimensions** (focus refresh here):
1. [Dimension] — [what needs fixing]
2. [Dimension] — [what needs fixing]
**Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.
_For full 80-item audit, use [content-quality-auditor](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/cross-cutting/content-quality-auditor/SKILL.md)_
Identify Content Refresh Candidates
## Content Refresh Analysis
### Refresh Candidate Identification
**Criteria for Content Refresh**:
- Published more than 6 months ago
- Contains dated information (years, statistics)
- Declining traffic trend
- Lost keyword rankings
- Outdated references or broken links
- Missing topics competitors now cover
- No GEO optimization
### Content Audit Results
| Content | Published | Last Updated | Traffic Trend | Priority |
|---------|-----------|--------------|---------------|----------|
| [Title 1] | [date] | [date] | ↓ -45% | 🔴 High |
| [Title 2] | [date] | Never | ↓ -30% | 🔴 High |
| [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium |
| [Title 4] | [date] | [date] | → 0% | 🟡 Medium |
### Refresh Prioritization Matrix
High Traffic + High Decline = 🔴 Refresh Immediately High Traffic + Low Decline = 🟡 Schedule Refresh Low Traffic + High Decline = 🟡 Evaluate & Decide Low Traffic + Low Decline = 🟢 Low Priority
Analyze Individual Content for Refresh
## Content Refresh Analysis: [Title]
**URL**: [URL]
**Published**: [date]
**Last Updated**: [date]
**Word Count**: [X]
### Performance Metrics
| Metric | 6 Mo Ago | Current | Change |
|--------|----------|---------|--------|
| Organic Traffic | [X]/mo | [X]/mo | [+/-X]% |
| Avg Position | [X] | [X] | [+/-X] |
| Impressions | [X] | [X] | [+/-X]% |
| CTR | [X]% | [X]% | [+/-X]% Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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JuliusBrussee/caveman
Solid pick for teams standardizing on skills: content-refresher is focused, and the summary matches what you get after install.
content-refresher reduced setup friction for our internal harness; good balance of opinion and flexibility.
content-refresher has been reliable in day-to-day use. Documentation quality is above average for community skills.
Registry listing for content-refresher matched our evaluation — installs cleanly and behaves as described in the markdown.
content-refresher has been reliable in day-to-day use. Documentation quality is above average for community skills.
content-refresher fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
content-refresher is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Solid pick for teams standardizing on skills: content-refresher is focused, and the summary matches what you get after install.
We added content-refresher from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Keeps context tight: content-refresher is the kind of skill you can hand to a new teammate without a long onboarding doc.
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