Backlink Analyzer
SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh
System Mode: This monitoring skill follows the shared Skill Contract and State Model.
Analyzes, monitors, and optimizes backlink profiles. Identifies link quality, discovers opportunities, and tracks competitor link building activities.
System role: Monitoring layer skill. It turns performance changes into deltas, alerts, and next actions.
When This Must Trigger
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs time-aware change detection, escalation, or stakeholder-ready visibility.
- Auditing your current backlink profile
- Identifying toxic or harmful links
- Discovering link building opportunities
- Analyzing competitor backlink strategies
- Monitoring new and lost links
- Evaluating link quality for outreach
- Preparing for link disavow
What This Skill Does
- Profile Analysis: Comprehensive backlink profile overview
- Quality Assessment: Evaluates link authority and relevance
- Toxic Link Detection: Identifies harmful links
- Competitor Analysis: Compares link profiles across competitors
- Opportunity Discovery: Finds link building prospects
- Trend Monitoring: Tracks link acquisition over time
- Disavow Guidance: Helps create disavow files
Quick Start
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Analyze Your Profile
Analyze backlink profile for [domain]
Find Opportunities
Find link building opportunities by analyzing [competitor domains]
Detect Issues
Check for toxic backlinks on [domain]
Compare Profiles
Compare backlink profiles: [your domain] vs [competitor domains]
Skill Contract
Expected output: a delta summary, alert/report output, and a short handoff summary ready for memory/monitoring/.
- Reads: current metrics, previous baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing monitoring deliverable plus a reusable summary that can be stored under
memory/monitoring/.
- Promotes: significant changes, confirmed anomalies, and follow-up actions to
memory/open-loops.md and memory/decisions.md.
- Next handoff: use the
Next Best Skill below when a change needs action.
Data Sources
Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.
See CONNECTORS.md for tool category placeholders.
With ~~link database + ~~SEO tool connected:
Automatically pull comprehensive backlink profiles including referring domains, anchor text distribution, link quality metrics (DA/DR), link velocity, and toxic link detection from ~~link database. Competitor backlink data from ~~SEO tool for gap analysis.
With manual data only:
Ask the user to provide:
- Backlink export CSV (with source domains, anchor text, link type)
- Referring domains list with authority metrics
- Competitor domains for comparison
- Recent link gains/losses if tracking changes
- Any known toxic or spammy links
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests backlink analysis:
-
Generate Profile Overview -- Key metrics (total backlinks, referring domains, DA/DR, dofollow ratio), link velocity (30d/90d/year), authority distribution chart, profile health score.
-
Analyze Link Quality -- Top quality backlinks table, link type distribution, anchor text analysis (brand/exact/partial/URL/generic), geographic distribution.
-
Identify Toxic Links -- Toxic score, risk indicators by type (spam, PBN, link farms, irrelevant), high-risk links to review, disavow recommendations (domain-level and URL-level).
-
Compare Against Competitors -- Profile comparison table (referring domains, DA/DR, velocity, avg link DA), unique referring domains, link intersection analysis, competitor content attracting most links.
-
Find Link Building Opportunities -- Link intersection prospects, broken link opportunities, unlinked mentions, resource page opportunities, guest post prospects, priority matrix (effort vs impact).
-
Track Link Changes -- New and lost links for last 30 days with DA, type, anchor, dates. Net change and links to recover.
-
Generate Backlink Report -- Executive summary, strengths, concerns, opportunities, competitive position, recommended actions (immediate/short-term/long-term), KPIs to track.
Reference: See references/analysis-templates.md for complete output templates for all 7 steps above.
CITE Item Mapping
When running domain-authority-auditor after this analysis, the following data feeds directly into CITE scoring:
| Backlink Metric |
CITE Item |
Dimension |
| Referring domains count |
C01 (Referring Domain Volume) |
Citation |
| Authority distribution (DA breakdown) |
C02 (Referring Domains Quality) |
Citation |
| Link velocity |
C04 (Link Velocity) |
Citation |
| Geographic distribution |
C10 (Link Source Diversity) |
Citation |
| Dofollow/Nofollow ratio |
T02 (Dofollow Ratio Normality) |
Trust |
| Toxic link analysis |
T01 (Link Profile Naturalness), T03 (Link-Traffic Coherence) |
Trust |
| Competitive link intersection |
T05 (Profile Uniqueness) |
Trust |
Validation Checkpoints
Input Validation
Output Validation
Example
User: "Find link building opportunities by analyzing HubSpot, Salesforce, and Mailchimp"
Output:
## Link Intersection Analysis
### Sites linking to 2+ competitors (not you)
|--------|-----|---------|------------|-----------|-------------|
| g2.com | 91 | ✅ | ✅ | ✅ | Get listed/reviewed |
| capterra.com | 89 | ✅ | ✅ | ✅ | Submit for review |
| entrepreneur.com | 92 | ✅ | ✅ | ❌ | Pitch guest post |
| techcrunch.com | 94 | ✅ | ❌ | ✅ | PR/news pitch |
### Top 5 Immediate Opportunities
1. **G2.com** (DA 91) - All competitors listed
- Action: Create detailed G2 profile
- Effort: Low
- Impact: High authority + referral traffic
2. **Entrepreneur.com** (DA 92) - 2 competitors have links
- Action: Pitch contributed article
- Effort: High
- Impact: High authority + brand exposure
3. **MarketingProfs** (DA 75) - All competitors featured
- Action: Apply for expert contribution
- Effort: Medium
- Impact: Relevant audience + quality link
### Estimated Impact
If you acquire links from top 10 opportunities:
- New referring domains: +10
- Average DA of new links: 82
- Estimated ranking impact: +2-5 positions for competitive keywords
Tips for Success
- Quality over quantity - One DA 80 link beats ten DA 20 links
- Monitor regularly - Catch lost links and toxic links early
- Study competitors - Learn from their link building success
- Diversify your profile - Mix of link types and anchors
- Disavow carefully - Only disavow clearly toxic links
Link Quality and Strategy Reference
Reference: See references/link-quality-rubric.md for the complete link quality scoring matrix (6 weighted factors), toxic link identification criteria, link profile health benchmarks, and disavow file guidance.
Reference: See references/outreach-templates.md for email outreach frameworks, subject line formulas, response rate benchmarks, follow-up sequences, and templates for each link building strategy.
Save Results
After delivering monitoring data or reports to the user, ask:
"Save these results for future sessions?"
If yes, write a dated summary to memory/monitoring/YYYY-MM-DD-<topic>.md containing:
- One-line headline finding or status change
- Top 3-5 actionable items
- Open loops or anomalies requiring follow-up
- Source data references
If any findings should influence ongoing strategy, recommend promoting key conclusions to memory/hot-cache.md.
Gate check recommended: If toxic link ratio exceeds 15%, recommend running domain-authority-auditor to assess overall domain trust impact.
Reference Materials
- Link Quality Rubric — Quality scoring matrix with weighted factors and toxic link identification criteria
- Outreach Templates — Email frameworks, subject line formulas, and response rate benchmarks
Next Best Skill
