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home/courses/Introduction to Jobs to be Done (JTBD) methodology
All Levels · Video course

Introduction to Jobs to be Done (JTBD) methodology

Overview

Master Jobs to Be Done: JTBD Theory, Customer Discovery Interviews, and Applying the Framework to Product Strategy and Marketing Messaging

Deep dives (free): What are agent skills? Complete guide · What is MCP? Model Context Protocol guide.

Introduction to Jobs to be Done (JTBD) methodology

This course includes:

  • Full lifetime access
  • Access on mobile and desktop
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Video-first training aligned with our skills registry and MCP directory.
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  • Jobs to Be Done theory and framework
  • Customer interview techniques for JTBD
  • Applying JTBD to product and marketing decisions
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Read next (free)

  • What are agent skills? Complete guide — Concepts behind the registry and SKILL.md.
  • What is MCP? Model Context Protocol guide — Tools, transports, and how MCP pairs with skills.

FAQ

Who is this course for?
This course suits professionals and practitioners who want hands-on skills with Introduction to Jobs to be Done (JTBD) methodology. Some familiarity with AI tools is helpful but not required.
What will I learn in this course?
Master Jobs to Be Done: JTBD Theory, Customer Discovery Interviews, and Applying the Framework to Product Strategy and Marketing Messaging
Is the content up to date for 2025/2026?
Yes. The curriculum has been updated to reflect the latest tools, APIs, and best practices as of 2025-2026.

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