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Introduction to Jobs to be Done (JTBD) methodology▌
Video-first training aligned with our public skills registry and MCP directory—same program as learn skills & MCP in the header and footer.
Overview
Master Jobs to Be Done: JTBD Theory, Customer Discovery Interviews, and Applying the Framework to Product Strategy and Marketing Messaging
Deep dives (free): What are agent skills? Complete guide · What is MCP? Model Context Protocol guide.
- Jobs to Be Done theory and framework
- Customer interview techniques for JTBD
- Applying JTBD to product and marketing decisions
Read next (free)
- What are agent skills? Complete guide — Concepts behind the registry and SKILL.md.
- What is MCP? Model Context Protocol guide — Tools, transports, and how MCP pairs with skills.
FAQ
- Who is this course for?
- This course suits professionals and practitioners who want hands-on skills with Introduction to Jobs to be Done (JTBD) methodology. Some familiarity with AI tools is helpful but not required.
- What will I learn in this course?
- Master Jobs to Be Done: JTBD Theory, Customer Discovery Interviews, and Applying the Framework to Product Strategy and Marketing Messaging
- Is the content up to date for 2025/2026?
- Yes. The curriculum has been updated to reflect the latest tools, APIs, and best practices as of 2025-2026.