surveys▌

Survey design framework grounded in product research best practices from nine leaders. \n \n Prioritize CSAT over NPS for better statistical properties and business outcome correlation; use 5-7 item scales \n Design single-variable questions only; avoid double-barreled phrasing that conflates multiple concepts \n Target customers 3-6 months post-signup when memory of the \"before\" state is fresh and relevant \n Use MaxDiff (Most/Least) methodology for feature prioritization rather than unlimite