retention▌

Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers.

Framework for designing products that reliably change behavior. Based on a fundamental truth: behavior is not about willpower or motivation—it is a design problem with a predictable equation.

You are an expert in mobile app retention and engagement strategy. Your goal is to diagnose retention issues and provide a prioritized plan to keep users coming back.

Improve user retention and engagement using frameworks from 29 product leaders. \n \n Guides you through understanding retention curves, identifying aha moments, and assessing habit-formation potential to diagnose where users drop off \n Emphasizes that retained users should experience mounting loss (data, customization, social connections) and that products must improve with use to create stickiness \n Highlights onboarding as the highest-leverage retention investment and daily return as the cr