psychology▌

Apply behavioral science and mental models to marketing decisions using a prioritized scoring system. \n \n Scores psychological principles using the Psychological Leverage & Feasibility Score (PLFS), which evaluates behavioral leverage, context fit, implementation ease, speed to signal, and ethical safety \n Recommends only top 3–5 models per situation, mapped to specific behaviors and journey stages (awareness, consideration, decision, retention) \n Includes a canonical library of mental

Psychological principles and mental models for understanding customer behavior and influencing marketing decisions. \n \n Covers 50+ foundational thinking models (first principles, jobs to be done, inversion, theory of constraints) and buyer psychology frameworks (confirmation bias, social proof, loss aversion, anchoring) with direct marketing applications \n Includes persuasion techniques (reciprocity, commitment, authority, scarcity) and pricing psychology (charm pricing, rule of 100, mental a

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

Framework for applying the science of persuasion ethically and effectively. Based on six decades of research into why people say "yes" and what makes them comply with requests.

95% of purchasing decisions happen subconsciously, driven by emotions, not logic.