led▌

Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product.

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Guide users through transitioning from pure product-led growth to sales-assisted expansion using product usage signals. \n \n Helps define Product Qualified Leads (PQLs) and Product Qualified Accounts (PQAs) based on actual product engagement rather than marketing metrics \n Covers the complete handoff workflow: identifying usage signals that trigger sales outreach, designing smooth transitions from self-serve to sales-assisted, and aligning product and sales team incentives \n Emphasizes person