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Structured guidance for running discovery interviews and extracting actionable customer insights. \n \n Covers interview preparation, question design, participant recruitment, and technique coaching based on principles from 43 product leaders \n Emphasizes collecting behavioral stories over opinions, watching users in context, and avoiding leading questions or solution pitching \n Includes frameworks like the Four Forces for mental structure and guidance on right-sizing sample sizes (7-14 interv

Behavioral interview framework drawn from 75 product leaders' hiring experience. \n \n Emphasizes behavioral-based questioning to reveal actual capability over rehearsed answers; drill six levels deep into the \"how\" to uncover technical expertise \n Guides role-specific competency definition, interview structure design, and question crafting that surface genuine insight rather than confident delivery \n Flags common mistakes: performative STAR responses, insufficient probing, hypothetical ques