ads▌

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows.

Create Meta ad creative that converts using research-driven development, the 6 Elements framework, and format fitting - matching your message to proven ad formats.

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.

Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.

Comprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.

facebook/meta-ads

Extract and analyze competitors' ads from ad libraries to identify successful messaging, creative patterns, and positioning strategies. \n \n Scrapes ads from Facebook Ad Library, LinkedIn, and other platforms, capturing screenshots and analyzing messaging themes, pain points, and value propositions \n Identifies patterns in successful ads by categorizing them by theme, audience, and format, then explains why certain approaches likely perform well \n Supports competitive set analysis across mult