storybrand▌

Position customers as heroes and your brand as their guide to clarify messaging that resonates. \n \n Structures messaging around seven narrative elements: character (customer's desire), problem (external, internal, philosophical), guide (empathy + authority), plan (3-4 steps), call to action (direct + transitional), failure stakes, and success outcome \n Includes scoring system (0-10) to evaluate marketing copy and brand messaging against StoryBrand principles, with specific improvement guidanc