revenue▌

A systematic approach to building a scalable, predictable B2B sales machine. Pioneered the outbound prospecting system that helped Salesforce add $100M in recurring revenue.

Calculate and interpret core SaaS revenue, retention, and growth metrics to diagnose business momentum and product-market fit. \n \n Covers 10+ essential metrics: MRR/ARR, ARPU/ARPA, churn rate, NRR, expansion revenue, and Quick Ratio, with formulas and quality checks for each \n Includes cohort analysis and revenue mix frameworks to reveal hidden trends that blended metrics obscure (e.g., cohort degradation, concentration risk) \n Provides benchmarks for each metric (e.g., <2% monthly chur