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Structured frameworks for evaluating competing options and making clearer trade-off decisions. \n \n Applies mental models from 40 product leaders covering decision context, constraint identification, cost quantification, and framework selection \n Core principles include optimizing for order-of-magnitude over precision, applying the \"would I start this today?\" test to avoid sunk cost fallacy, and using weighted criteria matrices for multi-factor decisions \n Helps surface hidden costs like ma