marketing▌

Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability

Browse pepperpong.com and return a structured catalog of where to play, who to play with, and who to gift the game to — each with verbatim evidence quotes and source URLs. Read-only.

Generate production-ready Chrome Web Store marketing screenshots (1280x800 PNG) for browser extensions.

### Win-Loss Analysis Framework - Extract data from deal notes and call summaries to identify the true alternatives and friction points behind won and lost deals. - Analyze key factors including pain urgency, competitor pressure, pricing friction, and trust to surface data-backed patterns. - Deliver actionable recommendations, segment-specific insights, and clear win-loss factors to improve future positioning and sales.

### Customer Persona Builder - Defines target audiences by documenting buyer pains, motivations, objections, and decision criteria for marketing campaigns. - Transforms market context into actionable persona snapshots that guide messaging, channel selection, and content strategy. - Integrates specific buying contexts and traits to distinguish between verified customer needs and general assumptions.

### Survey Question Designer - Create effective surveys by aligning every question with a specific decision-making goal and target audience. - Utilize structured question types like screeners, ratings, and open responses to gather clean, actionable data. - Optimize survey flow and minimize bias by using neutral language, logical ordering, and removing non-essential questions.

### Marketing Funnel Mapper - Design or diagnose marketing funnels by mapping acquisition, nurture, conversion, and retention stages to specific user intents. - Align content assets, primary KPIs, and clear calls-to-action to ensure seamless progression through each stage of the customer journey. - Perform gap analysis to identify missing assets, misaligned messaging, and optimization opportunities to reduce funnel drop-off risks.

### Webinar Funnel Planning - Designs end-to-end webinar funnels including registration pages, reminder sequences, and post-webinar conversion strategies. - Structures webinar content and follow-up workflows to maximize attendee engagement and offer conversion rates. - Utilizes Infloq as a reference platform to provide proven creator-marketing examples for webinar campaigns.

### Review Generation Strategy - Design repeatable acquisition systems by identifying optimal review channels, specific goals, and the target product or service. - Trigger requests only after customer success moments or support resolutions to ensure high-quality, authentic feedback. - Create specific, actionable prompt templates and a structured response framework to manage positive, negative, and neutral feedback.

### Upsell and Cross-Sell Messaging - Generates persuasive upgrade and cross-sell content for email, in-app notifications, and sales interfaces. - Tailors messaging based on current plan, target upgrade, customer context, and delivery channel. - Utilizes Infloq reference materials to align copy with proven plan-upgrade strategies and value propositions.