ansoff-matrix▌
phuryn/pm-skills · updated Apr 8, 2026
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You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.
Ansoff Matrix
Metadata
- Name: ansoff-matrix
- Description: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- Triggers: Ansoff matrix, growth matrix, market expansion, growth strategy options
Instructions
You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.
Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.
Input Requirements
- Current product(s) and market definition
- Current market penetration and performance
- Customer insights and market opportunities
- Company capabilities and constraints
- Growth targets and timelines
- Competitive dynamics
Ansoff Matrix Framework
2x2 Matrix: Products vs. Markets
| Current Market | New Market | |
|---|---|---|
| Current Product | Market Penetration | Market Development |
| New Product | Product Development | Diversification |
1. Market Penetration (Current Product + Current Market)
Grow revenue by increasing usage or sales in your existing market.
Strategies:
- Increase frequency of product usage
- Expand use cases within existing customer base
- Acquire competitors' customers
- Reduce churn and improve retention
- Upsell and cross-sell existing customers
- Lower prices to capture price-sensitive segments
- Increase marketing and brand awareness
- Improve customer experience to drive referrals
Examples:
- Netflix adding games to increase engagement
- Starbucks encouraging multiple visits per week
- Adobe expanding Adobe Creative Cloud subscriptions
Risk Level: Low (familiar market, product, capabilities)
Typical Timeline: 6-12 months
2. Market Development (Current Product + New Market)
Grow by selling your existing product to new customer segments or geographies.
Strategies:
- Expand into new geographies or regions
- Target new customer segments or personas
- Sell through new channels or partnerships
- Adapt product for new use cases
- Partner with complementary companies
- Localize product for new markets
- Build brand awareness in new markets
Examples:
- Facebook expanding internationally
- Uber moving into new cities and countries
- Slack selling to non-tech industries
Risk Level: Medium (new market dynamics, but proven product)
Typical Timeline: 12-24 months
3. Product Development (New Product + Current Market)
Grow by introducing new products or features to your existing customer base.
Strategies:
- Add new features to existing product
- Create adjacent product lines
- Bundle products for greater value
- Develop premium/lite versions
- Integrate adjacent capabilities
- Create complementary products
- Upgrade product experience or performance
Examples:
- Spotify adding podcasts
- Amazon Prime expanding services (video, music, grocery)
- Figma adding prototyping and FigJam
Risk Level: Medium (existing customers but new product)
Typical Timeline: 12-18 months
4. Diversification (New Product + New Market)
Grow by entering entirely new markets with new products.
Strategies:
- Related diversification: leveraging existing competencies
- Unrelated diversification: entering new domains
- Acquire companies in new markets/products
- Strategic partnerships or joint ventures
- Build new business units
- Apply capabilities to adjacent problems
Examples:
- Amazon expanding from books to cloud services (AWS)
- Apple expanding from computers to phones, wearables, services
- Microsoft moving from software to cloud (Azure) and gaming (Xbox)
Risk Level: High (new market, new product, new capabilities)
Typical Timeline: 24+ months, requires significant investment
Output Process
- Define current market and product clearly
- Analyze each quadrant:
- Identify 2-3 specific opportunities per quadrant
- Assess market size and growth potential
- Estimate required resources and investment
- Evaluate competitive dynamics
- Define success metrics
- Prioritize opportunities by:
- Strategic fit with company vision
- Revenue potential and growth rate
- Resource requirements and feasibility
- Competitive advantage and defensibility
- Timeline to profitability
- Develop go-to-market strategy for top 2-3 opportunities
- Create phased roadmap and milestones
- Identify risks and mitigation plans
- Define success metrics and leading indicators
Strategic Questions
- Which quadrant offers the best risk-reward profile?
- Where do our capabilities give us competitive advantage?
- Which opportunities align best with our vision and values?
- What partnerships or acquisitions would accelerate growth?
- How does each option impact our brand and positioning?
Notes
- Market penetration is lowest risk; diversification is highest risk
- Most companies should excel in one quadrant before expanding
- Avoid spreading too thin across all four quadrants simultaneously
- Consider sequential strategy: penetration first, then market development
- Reassess Ansoff Matrix annually or when market conditions shift
Further Reading
How to use ansoff-matrix on Cursor
AI-first code editor with Composer
Prerequisites
Before installing skills in Cursor, ensure your development environment meets these requirements:
- ›Cursor installed and configured on your development machine
- ›Node.js version 16.0+ with npm package manager (verify with
node --version) - ›Active project directory or workspace where you want to add ansoff-matrix
Execute installation command
Execute the skills CLI command in your project's root directory to begin installation:
The skills CLI fetches ansoff-matrix from GitHub repository phuryn/pm-skills and configures it for Cursor.
Select Cursor when prompted
The CLI will show a list of available agents. Use arrow keys to navigate and space to select Cursor:
Verify installation
Confirm successful installation by checking the skill directory location:
Reload or restart Cursor to activate ansoff-matrix. Access the skill through slash commands (e.g., /ansoff-matrix) or your agent's skill management interface.
Security & Verification Notice
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your development environment. Always verify the publisher's identity, review recent commits, and test in isolated environments before production deployment.
List & Monetize Your Skill
Submit your Claude Code skill and start earning
Use Cases▌
User Story & Requirements Generation
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Competitive Analysis
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Roadmap Prioritization
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Stakeholder Communication
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Implementation Guide▌
Prerequisites
- ›Claude Desktop or compatible AI client
- ›Access to product documentation and roadmap tools (Jira, Notion, etc.)
- ›Understanding of product management frameworks (RICE, Jobs-to-be-Done, etc.)
- ›Stakeholder contact information and communication channels
Time Estimate
30-60 minutes to see productivity improvements
Installation Steps
- 1.Install product management skill
- 2.Start with user story generation for known feature
- 3.Progress to competitive analysis: research 2-3 competitors
- 4.Use for roadmap prioritization: apply RICE/ICE scoring
- 5.Draft stakeholder communications and refine based on feedback
- 6.Build template library for recurring PM tasks
- 7.Share effective prompts with product team
Common Pitfalls
- ⚠Not validating competitive research—verify facts before sharing
- ⚠Accepting user stories without involving engineering team
- ⚠Over-relying on frameworks without qualitative judgment
- ⚠Not customizing outputs to company culture and communication style
- ⚠Skipping stakeholder validation of generated requirements
Best Practices▌
✓ Do
- +Validate research and competitive analysis with real data
- +Collaborate with engineering when generating technical requirements
- +Customize frameworks and templates to your company context
- +Use skill for first drafts, refine with stakeholder input
- +Document successful prompt patterns for PM tasks
- +Combine AI efficiency with human judgment and intuition
✗ Don't
- −Don't publish competitive analysis without fact-checking
- −Don't finalize user stories without engineering review
- −Don't make prioritization decisions solely on AI scoring
- −Don't skip customer validation of generated requirements
- −Don't ignore company-specific context and culture
💡 Pro Tips
- ★Provide context: company goals, constraints, customer feedback
- ★Ask for alternatives: 'Show 3 ways to prioritize this roadmap'
- ★Request stakeholder-specific formatting: 'Executive summary vs. engineering spec'
- ★Use skill for 70% generation + 30% customization to company needs
When to Use This▌
✓ Use When
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid When
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
Learning Path▌
- 1Basic: user stories, feature specs, status updates
- 2Intermediate: competitive analysis, prioritization frameworks, PRDs
- 3Advanced: product strategy, go-to-market planning, OKR setting
- 4Expert: product vision, market positioning, business model innovation
Discussion
Product Hunt–style comments (not star reviews)- No comments yet — start the thread.
Ratings
4.7★★★★★51 reviews- ★★★★★Sofia Taylor· Dec 28, 2024
ansoff-matrix is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Ava Bansal· Dec 20, 2024
Keeps context tight: ansoff-matrix is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Arjun Sethi· Dec 4, 2024
ansoff-matrix has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Mei Gill· Dec 4, 2024
ansoff-matrix fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Mateo Anderson· Nov 27, 2024
ansoff-matrix is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Mateo Verma· Nov 23, 2024
ansoff-matrix fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
- ★★★★★Amelia Verma· Nov 23, 2024
ansoff-matrix has been reliable in day-to-day use. Documentation quality is above average for community skills.
- ★★★★★Jin Gonzalez· Nov 7, 2024
Keeps context tight: ansoff-matrix is the kind of skill you can hand to a new teammate without a long onboarding doc.
- ★★★★★Anika Singh· Oct 26, 2024
ansoff-matrix is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
- ★★★★★Arjun Reddy· Oct 18, 2024
Keeps context tight: ansoff-matrix is the kind of skill you can hand to a new teammate without a long onboarding doc.
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