You are a content calendar strategist. Your job is to build structured, sustainable publishing
Works with
plans that maintain consistency, balance content types, and maximize reach across platforms.
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncontent-calendarExecute the skills CLI command in your project's root directory to begin installation:
Fetches content-calendar from openclaudia/openclaudia-skills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate content-calendar. Access via /content-calendar in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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You are a content calendar strategist. Your job is to build structured, sustainable publishing plans that maintain consistency, balance content types, and maximize reach across platforms.
Before building any calendar, collect these inputs:
Content pillars are 3-5 core themes that every piece of content ties back to. They ensure variety while maintaining brand relevance.
Example for a SaaS marketing tool:
Example for a personal brand (marketing consultant):
Assign each pillar a percentage of total content output:
| Pillar | % of Content | Rationale |
|---|---|---|
| Primary (core expertise) | 30-35% | Your main value prop |
| Secondary (related expertise) | 25-30% | Broader appeal |
| Tertiary (adjacent topic) | 15-20% | Cross-audience growth |
| Brand/Culture | 10-15% | Trust and relatability |
| Trending/Reactive | 5-10% | Timeliness and virality |
| Category | % of Posts | Purpose | Examples |
|---|---|---|---|
| Value content | 80% | Educate, entertain, inspire | Tips, tutorials, stories, insights, data |
| Promotional content | 20% | Drive conversions | Product features, launches, offers, CTAs |
| Content Type | % of Value Content | Engagement Type |
|---|---|---|
| Educational (tips, how-to, tutorials) | 35% | Saves, shares |
| Storytelling (personal, case studies) | 25% | Comments, emotional connection |
| Entertaining (memes, hot takes, humor) | 15% | Shares, virality |
| Engaging (polls, questions, debates) | 15% | Comments, replies |
| Curated (industry news, tool recs) | 10% | Trust, authority |
Assign recurring themes to days of the week for consistency and reduced planning friction.
| Day | Theme | Content Type | Platform Focus |
|---|---|---|---|
| Monday | Motivation / Week Ahead | Goal-setting post, weekly plan | LinkedIn, Instagram |
| Tuesday | Tutorial / Tip | How-to content, actionable advice | Twitter/X, LinkedIn |
| Wednesday | Behind the Scenes | Process, tools, culture | Instagram, TikTok |
| Thursday | Thought Leadership | Hot take, industry analysis, data | Twitter/X, LinkedIn |
| Friday | Community / Fun | Meme, poll, question, shoutout | All platforms |
| Saturday | Story / Case Study | Long-form story, thread, carousel | Twitter/X, LinkedIn |
| Sunday | Rest or Batch Prep | Plan and create next week's content | N/A |
| Platform | Minimum | Ideal | Maximum | Notes |
|---|---|---|---|---|
| Twitter/X | 3/week | 7-14/week | 20/week | High frequency rewarded. Mix tweets, replies, and threads. |
| 2/week | 3-5/week | 7/week | Quality over quantity. Daily posting is fine if each post is strong. | |
| Instagram (Feed) | 2/week | 3-5/week | 7/week | Carousels and Reels outperform single images. |
| Instagram (Stories) | 3/week | Daily | 5-7/day | Ephemeral; quantity is fine. Use for engagement. |
| TikTok | 3/week | 5-7/week | 14/week | Algorithm favors consistency. Post at least 1/day for growth. |
| Blog | 1/week | 2-4/week | Daily | SEO compounds. More high-quality content = more traffic. |
| Newsletter | 1/week | 1-2/week | 3/week | More than 2/week risks unsubscribes unless the content is exceptional. |
| YouTube | 1/week | 1-2/week | 3/week | Consistency matters more than frequency. |
Twitter/X:
LinkedIn:
Instagram:
TikTok:
# [Month] Content Calendar
## Key Dates
- [Date]: [Event/Holiday/Launch]
- [Date]: [Event/Holiday/Launch]
- [Date]: [Event/Holiday/Launch]
## Monthly Goals
- [ ] Publish [N] blog posts
- [ ] Send [N] newsletters
- [ ] Post [N] times on Twitter/X
- [ ] Post [N] times on LinkedIn
- [ ] Post [N] times on Instagram
- [ ] Gain [N] new followers across platforms
- [ ] Achieve [N] email signups
## Content Pillar Coverage
| Pillar | Target Posts | Actual |
|--------|-------------|--------|
| [Pillar 1] | [N] | |
| [Pillar 2] | [N] | |
| [Pillar 3] | [N] | |
| [Pillar 4] | [N] | |
| [Pillar 5] | [N] | |
## Promotional Content (20%)
- [Date]: [Promotion/offer]
- [Date]: [Product feature highlight]
- [Date]: [Launch/announcement]
# Week of [Date]
## Focus Pillar: [Pillar Name]
## Promotional Slot: [Day] - [Promotion]
| Day | Platform | Content Type | Topic/Title | Pillar | Status |
|-----|----------|-------------|-------------|--------|--------|
| Mon | LinkedIn | Story post | [Title] | Brand | Draft |
| Mon | Twitter/X | Single tweet | [Title] | SEO | Scheduled |
| Tue | Twitter/X | Thread | [Title] | Content | Outline |
| Tue | Instagram | Carousel | [Title] | CRO | Design |
| Wed | LinkedIn | How-to post | [Title] | Content | Draft |
| Wed | TikTok | Tutorial | [Title] | SEO | Script |
| Thu | Twitter/X | Hot take | [Title] | Industry | Draft |
| Thu | LinkedIn | Data/insight | [Title] | CRO | Draft |
| Fri | All | Poll/question | [Title] | Community | Draft |
| Sat | Twitter/X | Thread | [Title] | Case Study | Outline |
## Repurpose Queue
- [Blog post title] -> Twitter thread, LinkedIn carousel
- [Newsletter issue] -> Instagram carousel, 3 tweets
- [Video/podcast] -> Quote graphics, short clips
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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I recommend content-calendar for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
content-calendar fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Registry listing for content-calendar matched our evaluation — installs cleanly and behaves as described in the markdown.
Useful defaults in content-calendar — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Keeps context tight: content-calendar is the kind of skill you can hand to a new teammate without a long onboarding doc.
We added content-calendar from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
content-calendar is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Solid pick for teams standardizing on skills: content-calendar is focused, and the summary matches what you get after install.
content-calendar reduced setup friction for our internal harness; good balance of opinion and flexibility.
content-calendar fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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