growth-strategy

Q: How do I install growth-strategy?

Run `npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill growth-strategy` in your terminal. You need to have run `npx skills init` once in your project first.

Q: Which agent frameworks does growth-strategy support?

growth-strategy works with any agent framework supported by the Skills registry, including Claude Code, Cursor, GitHub Copilot, Cline, Codex, and Gemini CLI.

Q: Is growth-strategy free to use?

Yes. growth-strategy is free to install and use. It is available from the open explainx.ai skill registry published by manojbajaj95.

Q: Where can I read ratings and reviews for growth-strategy?

Community ratings and review text appear on this explainx.ai skill page below the description. Reviews use a 1–5 scale and may include short written feedback from signed-in members.

Comprehensive growth strategy combining technical SEO/SMO/CRO implementation with strategic growth frameworks.

manojbajaj95/claude-gtm-plugin|Updated Apr 8, 2026

Works with

Claude CodeCursorClineWindsurfCodexGoose

Documentation

Installation Guide

Select your AI agent

How to use growth-strategy on Cursor

AI-first code editor with Composer

Prerequisites

Before installing skills in Cursor, ensure your development environment meets these requirements:

›Cursor installed and configured on your machine
›Node.js 16+ with npm — verify with node --version
›Active project directory where you want to add growth-strategy

Run the install command

Execute the skills CLI command in your project's root directory to begin installation:

$npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill growth-strategy

Fetches growth-strategy from manojbajaj95/claude-gtm-plugin and configures it for Cursor.

Select Cursor when prompted

The CLI shows a list of agents. Use arrow keys and space to select Cursor:

◆ Which agents do you want to install to?

│

│ ── Universal (.agents/skills) ────────────────

│ · Cline · Codex · Goose · Windsurf

│ ●Cursor(selected)

│ · Cursor · Aider · Continue

Verify installation

Confirm successful installation by checking the skill directory location:

.cursor/skills/growth-strategy

Restart Cursor to activate growth-strategy. Access via /growth-strategy in your agent's command palette.

⚠

Security Notice

We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.

Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.

›View source on GitHub ›Skills CLI docs ›About Cursor ›What are agent skills?

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Use Cases

User Story & Requirements Generation

Create detailed user stories, acceptance criteria, and feature specs

Example

Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios

✓

Reduce spec writing time by 50%, ensure comprehensive coverage

Competitive Analysis

Research competitors, compare features, identify gaps

Example

Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities

✓

Complete competitive research in 2 hours instead of 2 days

Roadmap Prioritization

Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs

Example

Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale

Situation	Use This Skill For
SEO/SMO/CRO implementation	Technical Optimization
Building growth engines	Growth Loops Framework
Strategic growth planning	Strategy & Frameworks
Distribution strategy	Channel & Platform Strategy
Network effects	Product-Led Growth

Loop Type	Description
Content Loops	Users create content → attracts more users → more content
Viral Loops	Users invite others → exponential spread
Sales Loops	Customers generate revenue → fund more acquisition

Pattern	Insight
Funnels vs Loops	Funnels are linear; loops compound
Paid ≠ Loop	Paid acquisition doesn't compound — it's buying users
Founder-Led First	Can't outsource finding growth model
Product Must Own Growth	Can't be marketing-only function
One Primary Loop	Others supplement but won't save you
Earned Over Paid	Invest 80%+ in earned/owned channels

Pillar	Goal	Key Metrics
SEO	Be found	Organic traffic, rankings
SMO	Be shared	Social CTR, shares
CRO	Convert	Signup rate, completion

Metric	Definition
Acquisition	Users come from
Activation	First meaningful use
Retention	Users come back
Referral	Users invite others
Revenue	Users pay

Type	Description
Direct	More users → more value (social networks)
Indirect	More users → more options → more value (marketplaces)
Two-sided	Supply and demand sides benefit (platforms)
Data	More data → better product → more users

Metric	Target
Activation rate	> 40%
Time to value	< 5 minutes
Weekly active ratio	> 20%
Expansion revenue	> 20% of total

Factor	Score (1-10)
Impact	Could this double growth?
Confidence	How sure will this work?
Ease	How easy to implement?

Stage	Growth Focus
Pre-PMF	Founder-led, iterate on product
Finding PMF	First 100 customers, understand channels
Validated PMF	First growth hire, build experiments
Scaling	Full growth team, channel expansion

growth-strategy

Documentation

Installation Guide

How to use growth-strategy on Cursor

Prerequisites

Run the install command

Select Cursor when prompted

Verify installation

Security Notice

List & Monetize Your Skill

Use Cases

User Story & Requirements Generation

Competitive Analysis

Roadmap Prioritization

Install Skill

Growth Strategy

Quick Reference

Part 1: Core Principles

Foundational Truths

Growth Is Not Marketing

Part 2: Growth Loops Framework

Why Loops, Not Funnels

Loop Types

Critical Patterns

Platform Cycles

Part 3: SEO × SMO × CRO Framework

SEO Checklist

OGP / Twitter Cards

CRO Core

Part 4: Growth Models

The LTV Equation

Unit Economics

AARRR Framework

Part 5: Network Effects

Types of Network Effects

Building Network Effects

Part 6: Product-Led Growth (PLG)

PLG Core Principles

PLG Metrics

Part 7: Growth Experimentation

ICE Framework

Test Execution

What NOT to Test

Part 8: Growth Team & Timing

When to Hire Growth

Growth Team Structure

Part 9: Key Frameworks Summary

Andrew Chen's Wisdom

Brian Balfour's Frameworks

Casey Winters' Playbooks

Common Mistakes

Related Skills

Stakeholder Communication

Implementation Guide

Best Practices

When to Use This

Learning Path

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Reviews

Discussion