You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.
Create detailed user stories, acceptance criteria, and feature specs
Example: Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example: Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example: Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example: Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Submit your Claude Code skill and start earning
epx add coreyhaines31/marketingskills --skill customer-researchCompatible with
Supported agents
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versioncustomer-researchExecute the skills CLI command in your project's root directory to begin installation:
epx add coreyhaines31/marketingskills --skill customer-researchFetches customer-research from coreyhaines31/marketingskills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
.cursor/skills/customer-research
Restart Cursor to activate customer-research. Access via /customer-researchin your agent's command palette.
Learn more:View source on GitHubSkills CLI docsAbout CursorWhat are agent skills?
Time estimate: 30-60 minutes to see productivity improvements
Prerequisites
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
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I recommend customer-research for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Useful defaults in customer-research — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Keeps context tight: customer-research is the kind of skill you can hand to a new teammate without a long onboarding doc.
customer-research fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added customer-research from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
customer-research has been reliable in day-to-day use. Documentation quality is above average for community skills.
customer-research has been reliable in day-to-day use. Documentation quality is above average for community skills.
Keeps context tight: customer-research is the kind of skill you can hand to a new teammate without a long onboarding doc.
customer-research fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
We added customer-research from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
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