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Home/Prompt templates/Guides/image
image prompting guide

How to write better AI image prompts

Describe the subject, scene, composition, lighting, style, and constraints in an order that is easy for both people and image models to follow.

Try a image prompt template
Illustration of abstract shapes composing inside a frame for image prompt templates

Fidelity & sizing guardrails

Match the model, quality setting, and output size to the job. Typography-heavy layouts, composites, and sensitive edits usually need more review than simple concept images. Test the exact settings you plan to use instead of assuming a larger output is automatically more reliable.

Prompt scaffolding

  1. Establish setting / background plates before hero subjects—this anchors diffusion attention.
  2. Enumerate materials & optics (paper grain, satin weave, sapphire edge highlights) sparingly rather than spraying adjectives randomly.
  3. Declare deliverable modality (UI mock sheet, billboard, infographic) so polishing heuristics align.
  4. Freeze invariants explicitly when iterating edits: typography blocks, silhouette geometry, branded glyph locks.
  5. Quote literal in-image strings with contrast + placement cues; escalate quality settings when density rises.

Generation archetypes you will reuse

  • Infographics & classroom diagrams — specify audience reading level, maximum label count, arrow grammar, and forbidden embellishments (mascots, comic halftone, etc.) when clarity matters.
  • Photoreal lifestyle & product — say photorealistic outright; pair with believable imperfections (wear, dust, edge flecks) to avoid wax-skin failure modes.
  • UI mockups — describe shipped affordances, grid rhythm, and device frame generically; ban “fantasy HUD” language if you need App Store plausibility.
  • Localized image translation — instruct “translate only copy; preserve composition, weight, line breaks except unavoidable reflow.”
  • Marketing comps & sequential art — treat prompts like creative briefs: audience, cultural tone, palette bias, required tagline string once.

Edit / composite hygiene

For image → image flows, pair every destructive instruction with a preservation manifest (“do not alter camera yaw, skin tone mapping, label kerning”). When compositing multiple references, index them: “Image 1 = environment plate; Image 2 = subject insert; lock lighting direction from Image 1.” Iterate with single-axis tweaks after a strong base pass.

Legal & brand safety

Ask for original marks, refuse counterfeit trademarks, and keep sensitive likeness work human-in-the-loop. Model knowledge can infer real historical contexts—verify facts before publishing documentary-styled frames.

Source and further reading

Check the current OpenAI image generation guide for supported models, editing inputs, sizes, and quality controls before wiring a production workflow.

Put the guide into practice

Use a guided template to turn these principles into a copy-ready image prompt.

Browse image templates