| name | Amazon Business System |
| version | 2.1.0 |
| colors | primary: "#2162a1" # Corporate Ocean Blue (Buttons/Links) secondary: "#084a7e" # Deep Navy (Active/Hover states) accent: "#e55d16" # Action Orange (Highlights/Nudges) status-success: "#0b7b3c" # Dark Green status-danger: "#d6001b" # Deep Red surface-light: "#f6f6f9" # Section background border-main: "#c6c6cf" # Default borders |
| typography | fontFamily: "Amazon Ember, Arial, sans-serif" baseSize: "16px" display: fontFamily: "Ember Modern Display Standard" weight: 700 |
| rounded | input: "4px" button: "100px" # Pill-shaped utility buttons card: "8px" |
Design System: Enterprise Utility
Overview
A high-density, grid-based system designed for professional procurement. The design prioritizes scannability, multi-column layouts, and a "no-gimmick" corporate aesthetic.
Colors
- The Blue Scale: Primary blue (#2162a1) is for action. Secondary blue (#084a7e) provides depth for hovering or secondary navigation.
- Business Neutral: Extensive use of
#f6f6f9 (Cloud) and #e8eaeb (Tin) for background layering to separate dense data fields without using heavy lines.
- Alert Tones: Status colors are saturated and deep (not neon) to maintain a professional "industrial" feel.
Typography
- Primary Brand Font: Amazon Ember.
- Display Font: Ember Modern Display Standard is used strictly for hero headings and major category titles.
- Information Density:
- Body text is 14px-16px.
- Data labels and metadata use 12px (Small).
- Line height is fixed at 1.5rem to ensure readability in dense lists.
Components
- Buttons:
- Primary: Pill-shaped (
border-radius: 100px), blue background, white text.
- Secondary: Pill-shaped, white background with
#92929d border.
- Quadrants & Cards:
- Hero sections use a 4-tile quadrant grid.
- Cards have a subtle 1px border (
#c6c6cf) and no elevation (flat design).
- Navigation (Belt & Rail):
- Persistent top "Belt" with a dark corporate background.
- Use of the "Hamburger" icon for deep category hierarchy.
Layout & Spacing
- Grid: 12-column fluid grid.
- Container: Max-width of 1400px for large desktop screens to accommodate enterprise dashboards.
- Vertical Rhythm: 20px standard spacing between cards and components to maintain a tight, efficient UI.
Do's and Don'ts
- DO: Use "Sunken" text (line-clamp) for long product titles to keep grid rows even.
- DO: Rely on geometric SVG icons (24px) for category identification.
- DON'T: Use soft shadows or blurred gradients.
- DON'T: Use aggressive "retail" bright oranges; stick to the muted
blaze orange (#e55d16) for business utility.