Strategic planning and evaluation framework for free tools that generate leads, drive organic traffic, and build brand awareness.
Works with
Covers six tool types (calculators, generators, analyzers, testers, libraries, interactive) with guidance on which fits different goals and audiences
Includes ideation framework starting from audience pain points, validation checklist for search demand and feasibility, and lead capture strategies ranging from fully gated to ungated approaches
Provides eval
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionfree-tool-strategyExecute the skills CLI command in your project's root directory to begin installation:
Fetches free-tool-strategy from coreyhaines31/marketingskills and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate free-tool-strategy. Access via /free-tool-strategy in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
Submit your Claude Code skill and start earning
Create detailed user stories, acceptance criteria, and feature specs
Example
Generate user stories for 'password reset feature' with acceptance criteria, edge cases, and test scenarios
Reduce spec writing time by 50%, ensure comprehensive coverage
Research competitors, compare features, identify gaps
Example
Analyze 5 competitor products, create feature comparison matrix, suggest differentiation opportunities
Complete competitive research in 2 hours instead of 2 days
Evaluate features using frameworks (RICE, ICE, Kano) and create prioritized backlogs
Example
Score 20 feature ideas using RICE framework, generate prioritized roadmap with rationale
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You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a tool strategy, understand:
Business Context - What's the core product? Who is the target audience? What problems do they have?
Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
| Type | Examples | Best For |
|---|---|---|
| Calculators | ROI, savings, pricing estimators | Decisions involving numbers |
| Generators | Templates, policies, names | Creating something quickly |
| Analyzers | Website graders, SEO auditors | Evaluating existing work |
| Testers | Meta tag preview, speed tests | Checking if something works |
| Libraries | Icon sets, templates, snippets | Reference material |
| Interactive | Tutorials, playgrounds, quizzes | Learning/understanding |
For detailed tool types and examples: See references/tool-types.md
What problems does your audience Google? - Search query research, common questions
What manual processes are tedious? - Spreadsheet tasks, repetitive calculations
What do they need before buying your product? - Assessments, planning, comparisons
What information do they wish they had? - Data they can't easily access, benchmarks
| Approach | Pros | Cons |
|---|---|---|
| Fully gated | Maximum capture | Lower usage |
| Partially gated | Balance of both | Common pattern |
| Ungated + optional | Maximum reach | Lower capture |
| Ungated entirely | Pure SEO/brand | No direct leads |
Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"
Supporting content: "How to [use case]", "What is [concept]"
Free tools attract links because:
When: Unique concept, core to brand, high strategic value, have dev capacity
Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow When: Speed to market, limited dev resources, testing concept
When: Something good exists, white-label available, not core differentiator
Account creation, saving results, advanced features, perfect design, every edge case
Rate each factor 1-5:
| Factor | Score |
|---|---|
| Search demand exists | ___ |
| Audience match to buyers | ___ |
| Uniqueness vs. existing | ___ |
| Natural path to product | ___ |
| Build feasibility | ___ |
| Maintenance burden (inverse) | ___ |
| Link-building potential | ___ |
| Share-worthiness | ___ |
25+: Strong candidate | 15-24: Promising | <15: Reconsider
Make data-driven prioritization decisions faster
Draft PRDs, status updates, and stakeholder presentations
Example
Create executive summary of Q3 roadmap, monthly progress report, feature launch announcement
Save 3-5 hours/week on communication overhead
Prerequisites
Time Estimate
30-60 minutes to see productivity improvements
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use for user story writing, competitive research, roadmap prioritization, stakeholder communication, and PRD drafting. Best for reducing repetitive documentation and research work.
✗ Avoid when
Avoid for strategic product vision (requires deep customer empathy), pricing decisions (needs market and financial expertise), or when face-to-face customer discovery is more valuable than speed.
mattpocock/skills
parcadei/continuous-claude-v3
cursor/plugins
ailabs-393/ai-labs-claude-skills
pproenca/dot-skills
mattpocock/skills
We added free-tool-strategy from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
free-tool-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
free-tool-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.
I recommend free-tool-strategy for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
free-tool-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
free-tool-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Solid pick for teams standardizing on skills: free-tool-strategy is focused, and the summary matches what you get after install.
free-tool-strategy reduced setup friction for our internal harness; good balance of opinion and flexibility.
free-tool-strategy is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
free-tool-strategy fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
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