Privacy Policy

Last updated: December 27, 2024

1. Introduction

ExplainX ("we," "our," or "us") is committed to protecting the privacy of both brands and creators on our platform. This Privacy Policy outlines how we collect, use, and safeguard your information when using our influencer marketing platform. By using ExplainX, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1. Brand Account Information

  • Business Details: Company name, registration information, industry sector, business size
  • Contact Information: Corporate email, phone numbers, business address
  • Brand Assets: Logos, brand guidelines, marketing materials
  • Financial Information: Payment details, billing address, campaign budgets
  • Campaign Requirements: Target audience, campaign objectives, content guidelines

2.2. Creator Account Information

  • Personal Information: Name, contact details, location, professional background
  • Content Portfolio: Previous work samples, content style, specialization areas
  • Social Media Presence: Platform handles, audience size, engagement metrics
  • Financial Details: Payment information, tax identification details
  • Performance Metrics: Collaboration history, success rates, response times

2.3. Platform Activity Data

  • User Interactions: Platform usage, feature adoption, communication patterns
  • Campaign Data: Performance metrics, engagement rates, conversion data
  • Technical Information: Device data, IP addresses, access times
  • Communication Records: Messages, support requests, feedback

3. Current Data Usage

Currently, we maintain limited data usage focused on essential platform operations:

3.1. Essential Operations

  • Account Management: User authentication and profile maintenance
  • Platform Functionality: Basic features and services delivery
  • Payment Processing: Transaction handling and financial records
  • Support Services: Customer assistance and issue resolution

3.2. Security Measures

  • Fraud Prevention: Basic security checks and verification
  • Platform Protection: Essential security monitoring
  • Compliance: Required legal and regulatory adherence

4. Future Data Usage

We may enhance our data usage in the future to provide advanced features:

4.1. Potential Brand Features

  • Advanced Creator Matching: Enhanced AI-powered recommendations
  • Campaign Analytics: Detailed performance insights and predictions
  • ROI Analysis: Comprehensive return on investment tracking
  • Market Intelligence: Industry trends and benchmark data

4.2. Potential Creator Features

  • Performance Analytics: Detailed engagement and growth metrics
  • Audience Insights: Demographic and behavior analysis
  • Content Optimization: Performance-based recommendations
  • Earnings Analytics: Revenue tracking and projections

5. Data Protection Measures

5.1. Security Infrastructure

  • Encryption: Advanced data encryption in transit and at rest
  • Access Controls: Strict role-based access management
  • Monitoring: Continuous security surveillance
  • Regular Audits: Periodic security assessments

5.2. Data Privacy Controls

  • Data Access: Clear processes for data access requests
  • Data Deletion: Simple account deletion procedures via /profile
  • Data Portability: Easy data export options
  • Communication Controls: Customizable notification settings

6. Third-Party Services

  • Payment Processing: Secure payment gateway integration
  • Cloud Storage: Enterprise-grade data storage solutions
  • Analytics Tools: Performance measurement services
  • Communication Services: Messaging and notification systems

7. Your Rights

  • Access your personal data through your account dashboard
  • Request data modification or deletion via /profile
  • Export your data in standard formats
  • Opt-out of non-essential data collection
  • Control marketing and communication preferences

8. Updates to Privacy Policy

We will notify users of significant changes to this policy via email or platform notifications. Continued use after changes indicates acceptance of updated terms.

9. Contact Information

For privacy-related inquiries:

Privacy Team

Email: support@explainx.ai

Address: Mumbai, India - 410210

By using ExplainX, you acknowledge that you have read and understood this Privacy Policy.

Last updated: December 27, 2024