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coreyhaines31/marketingskills · Productivity
Design and optimize systems connecting marketing, sales, and customer success into a unified revenue engine. \n \n Covers lead lifecycle stages (Subscriber → Lead → MQL → SQL → Opportunity → Customer), stage definitions with entry/exit criteria, and ownership accountability across teams \n Includes lead scoring frameworks combining fit (ICP attributes) and engagement (behavioral signals) with negative scoring to filter unqualified leads \n Provides lead routing methods (round-robin, territory, a
