AI/MLofficial

brand-guidelines

anthropics/skills · updated Apr 8, 2026

$npx skills add https://github.com/anthropics/skills --skill brand-guidelines
summary

Apply Anthropic's official brand colors and typography to visual artifacts and designs.

  • Includes a defined color palette with primary dark/light neutrals, mid and light grays, plus three accent colors (orange, blue, green)
  • Applies Poppins font to headings (24pt+) and Lora font to body text, with automatic fallbacks to Arial and Georgia
  • Smart color selection based on background context to preserve readability and visual hierarchy
  • Works with system-installed fonts; no additional ins
skill.md

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems
general reviews

Ratings

4.848 reviews
  • Dhruvi Jain· Dec 28, 2024

    Useful defaults in brand-guidelines — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.

  • Diego Agarwal· Dec 16, 2024

    brand-guidelines has been reliable in day-to-day use. Documentation quality is above average for community skills.

  • William Sethi· Dec 12, 2024

    Registry listing for brand-guidelines matched our evaluation — installs cleanly and behaves as described in the markdown.

  • Mei Thompson· Dec 12, 2024

    Solid pick for teams standardizing on skills: brand-guidelines is focused, and the summary matches what you get after install.

  • Oshnikdeep· Nov 19, 2024

    brand-guidelines is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.

  • Layla Jackson· Nov 19, 2024

    brand-guidelines reduced setup friction for our internal harness; good balance of opinion and flexibility.

  • Valentina Okafor· Nov 7, 2024

    brand-guidelines fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

  • Zara Johnson· Nov 3, 2024

    We added brand-guidelines from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • Sophia Mensah· Oct 26, 2024

    We added brand-guidelines from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.

  • Li Jackson· Oct 22, 2024

    brand-guidelines fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.

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