// may the 4th be with you⚔️
Back to designs

DESIGN.md · explainx registry

Kraken

### Kraken - Crypto trading platform. - Purple-accented dark UI, data-dense dashboards - Kraken's website is a clean, trustworthy crypto exchange that uses purple as its commanding brand color. The design operates on white backgr

Fintech & Crypto#design-md#awesome-design-md#fintech-crypto#kraken
Get a custom design.md for your product
DESIGN.md (markdown body)

Design System Inspired by Kraken

1. Visual Theme & Atmosphere

Kraken's website is a clean, trustworthy crypto exchange that uses purple as its commanding brand color. The design operates on white backgrounds with Kraken Purple (#7132f5, #5741d8, #5b1ecf) creating a distinctive, professional crypto identity. The proprietary Kraken-Brand font handles display headings with bold (700) weight and negative tracking, while Kraken-Product (with IBM Plex Sans fallback) serves as the UI workhorse.

Key Characteristics:

  • Kraken Purple (#7132f5) as primary brand with darker variants (#5741d8, #5b1ecf)
  • Kraken-Brand (display) + Kraken-Product (UI) dual font system
  • Near-black (#101114) text with cool blue-gray neutral scale
  • 12px radius buttons (rounded but not pill)
  • Subtle shadows (rgba(0,0,0,0.03) 0px 4px 24px) — whisper-level
  • Green accent (#149e61) for positive/success states

2. Color Palette & Roles

Primary

  • Kraken Purple (#7132f5): Primary CTA, brand accent, links
  • Purple Dark (#5741d8): Button borders, outlined variants
  • Purple Deep (#5b1ecf): Deepest purple
  • Purple Subtle (rgba(133,91,251,0.16)): Purple at 16% — subtle button backgrounds
  • Near Black (#101114): Primary text

Neutral

  • Cool Gray (#686b82): Primary neutral, borders at 24% opacity
  • Silver Blue (#9497a9): Secondary text, muted elements
  • White (#ffffff): Primary surface
  • Border Gray (#dedee5): Divider borders

Semantic

  • Green (#149e61): Success/positive at 16% opacity for badges
  • Green Dark (#026b3f): Badge text

3. Typography Rules

Font Families

  • Display: Kraken-Brand, fallbacks: IBM Plex Sans, Helvetica, Arial
  • UI / Body: Kraken-Product, fallbacks: Helvetica Neue, Helvetica, Arial

Hierarchy

RoleFontSizeWeightLine HeightLetter Spacing
Display HeroKraken-Brand48px7001.17-1px
Section HeadingKraken-Brand36px7001.22-0.5px
Sub-headingKraken-Brand28px7001.29-0.5px
Feature TitleKraken-Product22px6001.20normal
BodyKraken-Product16px4001.38normal
Body MediumKraken-Product16px5001.38normal
ButtonKraken-Product16px500–6001.38normal
CaptionKraken-Product14px400–7001.43–1.71normal
SmallKraken-Product12px400–5001.33normal
MicroKraken-Product7px5001.00uppercase

4. Component Stylings

Buttons

Primary Purple

  • Background: #7132f5
  • Text: #ffffff
  • Padding: 13px 16px
  • Radius: 12px

Purple Outlined

  • Background: #ffffff
  • Text: #5741d8
  • Border: 1px solid #5741d8
  • Radius: 12px

Purple Subtle

  • Background: rgba(133,91,251,0.16)
  • Text: #7132f5
  • Padding: 8px
  • Radius: 12px

White Button

  • Background: #ffffff
  • Text: #101114
  • Radius: 10px
  • Shadow: rgba(0,0,0,0.03) 0px 4px 24px

Secondary Gray

  • Background: rgba(148,151,169,0.08)
  • Text: #101114
  • Radius: 12px

Badges

  • Success: rgba(20,158,97,0.16) bg, #026b3f text, 6px radius
  • Neutral: rgba(104,107,130,0.12) bg, #484b5e text, 8px radius

5. Layout Principles

Spacing: 1px, 2px, 3px, 4px, 5px, 6px, 8px, 10px, 12px, 13px, 15px, 16px, 20px, 24px, 25px

Border Radius: 3px, 6px, 8px, 10px, 12px, 16px, 9999px, 50%

6. Depth & Elevation

  • Subtle: rgba(0,0,0,0.03) 0px 4px 24px
  • Micro: rgba(16,24,40,0.04) 0px 1px 4px

7. Do's and Don'ts

Do

  • Use Kraken Purple (#7132f5) for CTAs and links
  • Apply 12px radius on all buttons
  • Use Kraken-Brand for headings, Kraken-Product for body

Don't

  • Don't use pill buttons — 12px is the max radius for buttons
  • Don't use other purples outside the defined scale

8. Responsive Behavior

Breakpoints: 375px, 425px, 640px, 768px, 1024px, 1280px, 1536px

9. Agent Prompt Guide

Quick Color Reference

  • Brand: Kraken Purple (#7132f5)
  • Dark variant: #5741d8
  • Text: Near Black (#101114)
  • Secondary text: #9497a9
  • Background: White (#ffffff)

Example Component Prompts

  • "Create hero: white background. Kraken-Brand 48px weight 700, letter-spacing -1px. Purple CTA (#7132f5, 12px radius, 13px 16px padding)."

Usage

  1. Copy DESIGN.md into your project or paste it into your IDE agent chat.
  2. Ask your assistant to follow the tokens for color, typography, spacing, and component styling.
  3. When collaborating, share the file directly—or tap “Copy page link” below so teammates open the same snapshot.

Common questions

What is Kraken on explainx.ai?
### Kraken - Crypto trading platform. - Purple-accented dark UI, data-dense dashboards - Kraken's website is a clean, trustworthy crypto exchange that uses purple as its commanding brand color. The design operates on white backgr Listed under category “Fintech & Crypto”. Explainx.ai mirrors the full DESIGN.md document so assistants can cite stable tokens and prose in one place.
What is DESIGN.md?
DESIGN.md blends YAML design tokens—colors, typography, spacing, radii—with markdown that explains intent. Google documents this pattern for agent-driven UI work under Stitch (stitch.withgoogle.com).
How do I use this with ChatGPT, Cursor, Claude Code, or another IDE agent?
Paste the DESIGN.md into your repo root or attach it to the agent conversation, then ask explicitly for layouts, spacing, palette, type scale, and component tone that follow the document. Refresh from this listing when upstream authors publish changes.
Where is the source repo?
Maintainers link to github.com/VoltAgent/awesome-design-md. Community listings on explainx.ai may reference popular aesthetic names for inspiration; that does not imply official endorsement by any trademark holder.
How current is this DESIGN.md?
Explainx snapshots the file at import time. Recorded last update on this listing: May 4, 2026.
Need a fresh DESIGN.md from scratch?
Use the ExplainX DESIGN.md generator to describe your product and audience; it returns Stitch-style YAML plus narrative guidance you can publish or submit to the registry afterward.

Still exploring the format? Browse the full DESIGN.md registry or draft a new system with our DESIGN.md generator.

Community listing for AI design workflows—not necessarily affiliated with any brand referenced in the name or summary. For context on the format, see Google Stitch.